Diogene

Diogene is a system for internal geolocation that integrates proximity marketing functionality and behavioural analysis. The system uses Bluetooth LE technology to signal a smartphone that it’s near a particular spot, enabling a dedicated app to access related information.

Shopping centres and Trade Fairs: Smartphones will show detailed information about products when placed near store shelves or trade fair booths.
Stadiums: Smartphones guide spectators to their seats and allow security services to digitally monitor that seats are filled correctly as well as movement on the stands.
Airports and train stations: Smartphones guide travellers inside airports and train stations and allow them to check the required times to get to gates or platforms. When passing by duty-free shops the app will show products and offers customers can find inside (see first bullet point).
Theme Parks: Smartphones guide visitors through the park and allow them to register to a virtual queue for the different rides.
Cruise ships: Smartphones guide travellers inside the ship and supports them while going back to their cabins or to the rendezvous points. The app also informs passengers about products and offers in the shops. The system is also able to locate every passenger on board.

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Diogene for Supermarkets

The main feature of the Diogene system for supermarkets is the companion app. The app guides customers through the aisles while showing descriptions of products placed near the smartphone. It also suggests companion products and customer specific offers. While in the store the system gathers customers’ behavioural data, which the store management can review to accurately assess the profitability of all shelves. The main functions are:

Indoor navigation inside the supermarket
Showing products and their descriptions
Showing companion products
Showing theme based routes inside the store (i.e. “vegan food”, “gluten-free food” or “Halloween party decorations”)
A Data Portal meant for the store management to place products on shelves, provide special offers for customers or review data on customer behaviour with custom filters (i.e. show how many times customers have stopped by the Coca-cola stand in different time-slots)

The package includes:

Custom app
Preparing the store for the system installation and first data input
Access to the portal and training for the store staff

Diogene for museums

The Diogene system for museums can guide visitors through the exhibits, pointing out the best suited interdisciplinary route, showing artistic and historical descriptions as well as multimedia content (pictures, videos and voice tracks) to highlight the context in which exhibits were created. Visitors can bookmark what they liked best on their smartphones, in order to mentally go over the experience once they are back home. The app is also conceived for autonomous use by the visually impaired. The Data Portal and the behavioural statistics it gathers will allow the museum management to analyze visitor behaviours as well as getting instant feedback on the effectiveness of the exhibition.

The package includes:

Custom app
Preparing the store for the system installation and first data input
Access to the portal and training for the museum staff